In 2016 the San Francisco Museum of Modern Art (SFMOMA) opened a ten-story expansion designed by renowned architecture firm Snøhetta. One of the features of the new space is the Pritzker Center for Photography, a 15,000 square foot facility dedicated to the display, study, and storage of SFMOMA’s exceptional photography collection. Corey Keller, SFMOMA Curator of Photography, will consider the impact of these architectural changes on visitors’ experiences inside the museum, as well as the museum’s place within the rapidly changing urban landscape of San Francisco.
The cultural sector is struggling to keep pace with the velocity of technological innovation, as more and more aspects of modern life become digital. Shannon will discuss how the Digital Media department at The Museum of Modern Art approaches the design and development of digital products in this complex landscape. He will present case studies that illustrate the processes and methodologies that the Digital Media team use to conceive the digital experiences that millions of visitors encounter every year.
Richard Gluckman is an architect and partner of Gluckman Tang Architects (New York, USA). Since establishing his architectural practice in New York City in 1977, Richard Gluckman has occupied a special place in the world of art and design, creating distinctive spaces and buildings for artists, public arts institutions, art foundations, galleries and art collectors. Gluckman’s design approach is defined by an emphasis on architecture as an experiential opportunity; as a frame for art and human activity.
During her presentation, Marlies Kleiterp as the Head of Exhibitions at the Hermitage Amsterdam will emphasize successful exhibition examples at the Hermitage Amsterdam, in which the design was of utmost importance, including Dining with the Tsars, Alexander, Napoleon and Josephine, Romanovs and Revolution and others.
Mr Tefft’s talk explored museum design through RAA’s previous and current work – from the IBM ‘THINK’ exhibition in New York, to the National Museum of Scotland, to the new Museum of London as the UK’s current largest cultural project. Each project is examined through a key design concept that also becomes a lens for a new relevance for urban museums in the 21st century city.
Gordon Ryan will be talking about what it means to “integrate technology” into a museum, about Expology design studio work over the past 18 years – and what they have learned about the development of exhibitions and the use of “appropriate” technology.
(RUS) Лекция была посвящена вопросам фирменного стиля музея (graphic identity): как разрабатывается фирменный стиль музея, что происходит, когда привычный музейный логотип меняют на новый, и как реагирует на это аудитория и сами сотрудники музея.
Donna De Salvo will be talking about of the Whitney Museum of American Art new building designed by Renzo Piano and new exhibition planning and curatorial strategy which both affirm Whitney’s role as the leading museum of modern and contemporary art of the United States.
Lone Wiggers will be talking about extension, redevelopment, redesign and restructure of museums by C.F. Møller architectural firm, including the Sammy Ofer Wing of the National Maritime Museum in London, Darwin Centre – extension of the Natural History Museum in London, four projects of extension of the Fisheries and Maritime Museum in Esbjerg, master plan for restoration and revitalization of the KUNSTEN (former Museum of Modern Art) in Aalberg and others.
Lana Hum and Erik Patton will be discussing the exhibition planning and design process at Museum of Modern Art in New York, focusing on more MoMA programming, including case studies related to Robert Gober: The Heart Is Not a Metaphor, Picasso Sculpture, Bruce Conner: IT`S ALL TRUE, and other contemporary installations.
On both the national and international level, Prof. Uwe R. Brückner is highly esteemed as an opinion leader in the area of museum planning and exhibition design. He is regarded as an expert on the development of narrative spatial concepts. On the basis of his philosophy of design encapsulated in the phrase “form follows content”, he has created more than 100 exhibition sets and experiential environments for museums and corporate brands. His creative aspiration is to use stories and content to form spatial works of art (Gesamtkunstwerke) that get right to the heart of the content and are able to address visitors emotionally and intellectually through all of their senses.
Most animals tend to molt. Zoological Museum of Moscow State University has also experienced kind of a molting process – a process of “external rebranding”, change of image and decorations, not affecting the structure of the main exhibition. It has become a serious challenge for the museum and required reconsidering of the most basic principles of the museum being – its goals, objectives, and mission. In the end it was a real introspection. At the lecture Mikhail Kalyakin, director of the Zoological Museum, will share his experience of “museum molting”.
Dmitry Selivohin is an architect and a founder of the «Narodniy Arkhitektor» bureau in Moscow. There are many realized projects in the field of museum design in the bureau`s portfolio. To mention just a few – the rebranding of the Schusev State Museum of Architecture and the Museum of the Contemporary History of Russia, the development of the navigation system for the Darwin Museum, the development of virtual museums for the World Ocean Museum and the Museum of the Contemporary History of Russia.
Andrey Vovk is an architect and Director of the Ralph Appelbaum Associates’ (RAA) office in Moscow. He first joined to serve as Manager and Project Architect for the Jewish Museum and Tolerance enter in Moscow, which opened in 2012. His next assignment was Project Director of the Boris Yeltsin Presidential Center and Museum in Ekaterinburg, Russia which became the Russian Federation’s first Presidential Center and most interactive museum. It was opened in November 2015.