St Petersburg Biennale of Museum Design3
09/11 – 19/12/2018



Gail Harrity, President and Chief Operating Officer of the Philadelphia Museum of Art, met with the St Petersburg museum professionals at the Manezh Central Exhibition Hall to discuss issues of such an important constituent of museum life as graphic identity. What does it take to develop a new graphic identity for a museum, what stages museum goes through and how all the changes are perceived both inside and outside the museum. Challenges of changing an old established museum logo for a new one, and how it can attract new audiences.